Dealroom Deep Dives — Scalable Insights Product

At Dealroom.co, I designed and built the Deep Dives product — a scalable insights system that transforms proprietary data on 3M+ companies into consistent, live-updating research output. The first organisation in the VC intelligence industry to deliver insights at this cadence.

The brief

As Insights Manager at Dealroom, the challenge was not producing one good report — it was building the system that makes consistently good reports possible. That meant ETL infrastructure, standardisation, and a product layer that could serve both the research team and external audiences.

What I did

• Designed and built the Deep Dives product: live-updating startup insights integrated directly with Dealroom's 3M+ company dataset
• Developed and managed the ETL pipeline enabling 15+ research reports on a quarterly basis
• Standardised the report creation process, cutting time per report by 50%+
• Earlier: co-authored VC and startup ecosystem reports shared by FT, El País, and WSJ; technical lead for a team of 5+ analysts
• First organisation in the industry to share tech insights at this cadence and level of data integration

The result

100,000+ visitors across the Deep Dives product. 15+ quarterly reports systematised. Report creation time cut by more than half, saving hundreds of hours annually across research and design teams. Reports picked up and shared by Financial Times, El País, and Wall Street Journal.

What this demonstrates

Data product design. Building the infrastructure that makes research repeatable at scale — not just producing one-off reports — is the foundation for everything that came after.

The ETL pipeline was not a technical exercise. It was a business outcome: more research, faster, at higher quality, with less manual work per output.