Fractional insights · Madrid
Your data belongs on the front page.
Fractional insights lead for data-rich companies with no in-house press relationship.
Six years inside FT, Dealroom, and Live Data Technologies — turning proprietary workforce data into WSJ front pages, Bloomberg features, and standing journalist relationships that stay with your company.
tier-1 press placements
active press relationships
workforce profiles in dataset
years in data storytelling
research readers
live weekly data feeds
Selected work
all case studies →Wall Street Journal
WSJ Front Page — White-Collar Workforce Reduction
LDT layoff-composition data anchored a national WSJ front-page feature on corporate headcount cuts. Delivered as a story-ready research package direct to reporter — not a press release.
read the story →Result
WSJ front page. CEO acknowledgement. National pickup.
“The contribution was acknowledged on record by CEO Scott Hamilton, Live Data Technologies.”
Bloomberg Businessweek
Methodology stewardshipMiddle Manager Layoff Methodology Rebuild
Caught a degraded-signal problem in the prior 60-day proxy methodology before it went to print. Built a more defensible "excess departures" alternative under tight deadline and defended it on record.
case study →Bloomberg
Multi-round deliveryAnthropic Hiring Deep Dive
Multi-round, expanding-scope analysis of Anthropic's hiring trajectory. ~70× headcount growth, HR recruiting ramp, top talent sources, UK expansion — delivered iteratively over 6 weeks.
case study →Dealroom.co
100K+ readersDealroom Deep Dives — Scalable Insights Product
Designed and built a scalable insights product that transforms Dealroom's proprietary data on 3M+ companies into consistent, live-updating research output. First in the industry at this cadence.
case study →8AM × Creo Insights
In progress · Sep 2026Professional Services Flagship Report
Fractional economist lead on 8AM's inaugural report on professional services firms — economic health, AI adoption, financial trends. Three-layer data synthesis designed for press distribution.
case study →Services
discuss a project →Fractional Insights Lead
Embedded analyst role for data-rich companies. Strategy, delivery, and press relationships — without the full-time hire.
Best for: Data-rich companies with a PR or content team but no dedicated research analyst. Typically 1–2 days per week, retainer basis.
Research Report Production
Flagship reports from proprietary data. Macro-micro synthesis. Designed for press distribution, conference anchoring, and investor-grade credibility.
Best for: Companies with an upcoming conference, investor event, or PR push that needs a data-led report with external credibility.
Press Data Partnerships
Active tier-1 journalist relationships at WSJ, Bloomberg, Business Insider, The Information. Story-first packaging.
Best for: Companies with a dataset that has press potential but no systematic journalist relationships or packaging capability.
Weekly Data Feeds
Curated standing feeds for newsletters and journalists. The highest-leverage product — journalists who receive clean weekly data don't look elsewhere.
Best for: Newsletters and journalists who cover a specific beat and need consistent, clean data without building their own pipeline.
Bespoke Workforce Data Analysis
Standalone deep-dive analysis on any workforce or talent question, powered by 95M+ professional profiles. From a single-question data pull to a full multi-round research engagement.
Best for: Journalists, operators, or investors who have a specific workforce question and need defensible, methodology-sound data — without a long-term retainer commitment.
Writing & publications
New publication
HumanCount
Substack
Population-level workforce trends. One finding per issue. Built on 95M+ profile dataset.
Career transitions, layoff realities, role emergence. Data journalism for business and tech audiences.
subscribe →Practitioner newsletter
Creo Insights
Substack
Behind the external-facing side of data provider work — press relationships, editorial methodology, and the fractional insights role.
Practitioner-to-practitioner. What I've learned in six years at FT, Dealroom, and LDT.
read →Data partner
The Verdant
Newsletter
Weekly climate finance people-moves. Live data feed in production since March 2026.
Data partner — supplying the workforce intelligence layer for the Verdant team.
visit →Alex Hamilton
Writing
Press placement announcements, methodology notes, and takes on workforce data.
Where new Bloomberg and WSJ placements and HumanCount findings land first.
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